How do I get the most out of my blockchain PR campaign?

Randolph French
Effective blockchain PR can completely transform the success of an IDO project. From increasing total traffic and investors to building your brand awareness, blockchain PR is crucial.
 
But how exactly do you ensure that your blockchain PR campaign goes off without a hitch? In this article, we’ll be discussing some key tips to follow if you want to ensure that your blockchain public relations campaign is successful. 
 
We’ll be discussing:
  • Setting realistic goals
  • Knowing your audience
  • Using the right channels 
  • Track your progress
Let’s get into it!
Set Realistic Goals
 
Goal setting is one of the most important first steps you can take when launching a blockchain PR campaign. Before you do anything else, visualize where you want this campaign to take you. What sort of targets did you have in mind and how are you going to get there.
 
As the old mantra goes, fail to plan, plan to fail. You need to ensure that you’ve got a goal roadmap planned out. This will allow you to know if you’re on track or not, meaning you can adjust if need be.
Your goals should be quantifiable, allowing you to measure them with ease. While a vague target like ‘Increase public interest in my project’ is difficult to track, a goal like ‘increase traffic to the site by 50% over three months’, is measurable. This is because you’ve set both a time period and a quantifiable goal. 
 
One final comment about this, be sure to set REALISTIC goals. Setting goals that are too far out of proportion will leave you feeling as if your campaign has failed – even if it’s going well!
 
Know Your Audience
 
As the cryptocurrency community is distinct from most other communities, this step is particularly important.
 
What may work in traditional PR campaigns will fall flat in the crypto community. For example, there are huge differences in demographics when it comes to crypto. Did you know that 86% of cryptocurrency users are men? This is just one of the many differences you’ll need to be aware of if you want to run a successful crypto PR campaign. 
 
Make sure that you, and the PR agency you are using, know the blockchain community inside out.
Use The Right Channels
 
This extends from the previous point. Within the crypto community, traditional forms of marketing are not as effective. The majority of traditional marketing happens over Facebook. However, this isn’t the case for crypto.
 
Instead, you’ll be wanting to use services like Discord, Reddit, Steemit, and Telegram. Although these are rarely used in traditional marketing campaigns, they are essential to the success of a blockchain PR campaign.
 
Use the correct channels and make sure you know what strategies to employ for each respective channel.
 
 
Track Your Progress
 
The famous mantra can be paraphrased down to ‘That which is not measured is not improved upon’, something directly applicable to blockchain PR campaigns.
 
You should attempt to use data-driven marketing, taking account of all of the data that your PR campaigns produce. Metrics like PPC and ROI become essential in these campaigns, with every little difference making a significant change down the line.
 
You should try and measure your progress as much as possible. Take baseline stock of your site before you begin the campaign. Then, at least once a week, you should review each of the social campaigns you’ve put out.
 
Judge them on their effectiveness and how much buzz they’re generating. Another great idea to ensure the success of your PR campaign is to run A/B testing with certain press releases or social posts. By measuring these, you’ll be able to track the efficiency of your campaigns, then improving them constantly by going forward with the more successful A/B test.
 
Continually repeating, measuring, and improving upon what you’ve done will ensure that your blockchain PR campaign is as successful as can be.
 
Final Thoughts
 
If you’re looking to get the most out of your cryptocurrency campaigns, then following these steps is vital. Be sure to set goals, know your audience, use the right channels, and meticulously track your progress.
Doing so will boost your engagement and ensure your campaign is as successful as possible. Good luck! 

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